Dodge Demon Launch

Pier 94 | New York

600000 views in first 12 hours
New York USA


Fast, furious – and beamed around the world thanks to NOMOBO. The worldwide launch of the Dodge Demon in New York set the city alight, ripping down Pier 94 on the Hudson River in an explosion of speed, color and burning rubber.

A production partnership between NOMOBO and experience marketing agency GPJ meant the entire event, complete with guest appearances from Wiz Khalifa and Vin Diesel, was broadcast live in Times Square. It also attracted huge audiences on Twitter and YouTube, while a special vertical live stream dialed up the action on Facebook – perfect for the platform's mobile base.

Our global streaming expertise helped to generate a live audience of more than 55,000 concurrent viewers for client Fiat Chrysler Automobiles (FCA). The full launch, which included cars from the 'Fast and Furious' franchise and climaxed with the uncaging of the 2018 Dodge Challenger SRT Demon, racked up more than 600,000 views in its first 12 hours online. Little wonder, then, that NOMOBO and GPJ drove away with a 2017 Platinum MarCom Award for their efforts!



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