DODGE DEMON LAUNCH

A live production with big names broadcast to Times Square and hundreds of thousands of people online.

FROM FACEBOOK TO TIMES SQUARE

Fast, furious – and beamed around the world thanks to NOMOBO. The worldwide launch of the Dodge Demon in New York set the city alight, ripping down Pier 94 on the Hudson River in an explosion of speed, color and burning rubber.

A production partnership between NOMOBO and leading experience marketing agency George P. Johnson meant the entire event, completed by guest appearances from Wiz Khalifa and Vin Diesel, was broadcast live in Times Square. It also attracted huge audiences on Twitter and YouTube, while a special vertical live stream dialed up the action on Facebook – perfect for the platform's mobile base.

AWARD-WINNING

Our global streaming expertise helped to generate a live audience of more than 55,000 concurrent viewers for client Fiat Chrysler Automobiles (FCA). The full launch, which included cars from the 'Fast and Furious' franchise and climaxed with the reveal of the 2018 Dodge Challenger SRT Demon, racked up more than 600,000 views in its first 12 hours online.

For this amazing collaboration, NOMOBO and GPJ drove away with a 2017 Platinum MarCom Award for their efforts!