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Heineken x F1 Season Opener

Circuit Zandvoort, the Netherlands

Formula 1 needed the best in the business when it came to celebrating the return of racing after the coronavirus pandemic.

And NOMOBO was proud to be in pole position, working with creative agency The Brand Father and superstar DJ Oliver Heldens to deliver a spectacular official season opening in partnership with Heineken.

Our livestream of Heldens' sensational set was designed to combine all the excitement of F1 and the freshness of Heineken in one stunning production.

Opening footage shot at the Heineken Experience in Amsterdam was followed by Heldens' energetic performance from Circuit Zandvoort. The hour-long stream was broadcast on YouTube, Facebook and Instagram through the official channels of Heldens, Formula 1, Red Bull Racing and Heineken. Bringing together sport, music, sponsorship and entertainment in one combined event had never been done before on the F1 circuit.

But after this stunning success, we'll always be ready to hit the tracks.



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