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Jack Ü @ Madison Square Garden NYE

Madison Square Garden, New York City

Madison Square Garden has been the home of world champions and showbiz superstars for more than 50 years.

And when American DJ duo Jack Ü carried New York into 2015 with a unique New Year's Eve performance, it was NOMOBO that was trusted to capture and broadcast every minute live around the world.

Jack Ü aimed to produce an "intimate and personal" show built on a "carnival atmosphere". Expressing that vibe was key, so only the best support in filming, editing and production was appropriate.

In partnership with Live Nation, Jack Ü (Skrillex and Diplo) commissioned NOMOBO to produce a three-hour, HD live stream that was distributed globally via Yahoo. Having already worked with both Skrillex at his Red Rocks Amphitheatre show in 2014 and Jack Ü at Ultra Music Festival, we were a proven partner.

The New Year's Eve show was also our second event at Madison Square Garden, following Above & Beyond's ABGT100 show, meaning our crew was familiar with the arena before we began. Our live stream reached a global audience and generated a string of positive comments:

• "Never seen such a great camera job LIVE!"
• "This camera guy needs a medal!"
• "Why isn't this on TV?!"

Just two months later, we worked again with Jack Ü at the 24 Hours of Jack Ü event – proving NOMOBO is no one-hit wonder.


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