T-Mobile x ZEDD

DJ and music producer Zedd uses his iPhone 6s on the T-Mobile network while he is playing live shows, recording in the studio and traveling on the road. His song "Beautiful Now" plays in the background of this commercial.

Calling all music lovers!

NOMOBO helped get the United States switched on and ready to listen when it was commissioned to produce a series of television commercials promoting T-Mobile's unlimited data streaming and the iPhone 6S.

Working for Publicis NA and T-Mobile, we created three memorable slots (one of 60 seconds, two of 30 seconds) aimed directly at a mobile-first, data-hungry target audience.

We captured EDM superstar Zedd before, during and after a major gig on his True Colors tour. By cutting concert footage with backstage and on-the-road clips against a soundtrack of Beautiful Now, we generated three attention-grabbing films.

The ads – which premiered at the 2015 American Music Awards – proved an immediate hit. They quickly immortalized T-Mobile as the LTE service provider of choice for a music-loving generation.

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