Where does one of the world's 10 biggest companies go when a key part of its business development strategy relies on conference livestreaming?
For Chinese giants Alibaba, the answer was simple: NOMOBO. We broadcast its Gateway '17 convention in Toronto and Detroit, which was designed to highlight the opportunities Alibaba offers to Western businesses, live to a worldwide audience – commissioned by George P. Johnson, the world's leading event and experience marketing agency.
The line-up was a powerhouse of international figures. Alibaba founder Jack Ma, now one of the world's wealthiest men, delivered a compelling keynote. So, too, did Canadian prime minister Justin Trudeau. And famed American entrepreneur Martha Stewart also offered her insight on a lifetime of business success.
We captured every minute, including all the mainstage keynotes to be livestreamed and recorded the breakout sessions, which were published later. We also produced a stunning highlights video to recap the convention's most memorable moments.
NOMOBO COO Constantijn van Duren said: "NOMOBO specializes in covering large conferences like this, making it possible for us to use high-quality video to deliver Alibaba's message to a global audience. Utilizing leading social video platforms to ensure maximum reach – as to also
The conference package Alibaba chose for its convention consisted of a production covering keynotes, breakout sessions and a highlights video. We offer several packages for convention organizers and adapt these to the customer's preferences. These start with a single room livestream and can expand up to covering multiple rooms broadcasted in 4K with reporting by hosts and social media integration, all connected through an on-site live studio experience."