How do you keep an international audience active during one of the worst public health crises on record? That was the challenge for Basic-Fit – and NOMOBO was happy to accomodate a LIVE virtual gym class made accessible to everyone: Home Gym Day.
A 4-hour live broadcast was devised by NOMOBO's experienced team,when it was delivered just 7 working days later. It featured 6 different classes – Strength, Booty, HIIT, Fun/Kids, Yoga, and Abs – with a presenter and social stand-ups providing smooth transitions from one lesson to the next.
Using our unique remote production workflow, audio and video signals were sent from the studio to our master control room (MCR) in Amsterdam in real time, meaning only 2 crew members (camera operator, AV technician) were needed on site.
To reach the widest possible audience, the stream was simultaneously broadcast live on 20 different platforms from Belgium, France, Luxembourg, the Netherlands and Spain including 11 Facebook pages, 4 YouTube channels and 5 Instagram accounts.
And it all proved a huge success: interactions, comments and viewer photos and videos flooded into the studio during this groundbreaking event!