When Red Bull Formula One duo Max Verstappen and Alex Albon took a unique road trip ahead of the 2020 Dutch Grand Prix in Zandvoort, our creativity put us in pole position for a key role in the project.
With a stunning four-minute film entitled 'The Dutch Road Trip' produced by Magenta Films Amsterdam, Red Bull enlisted our skills to capture the behind the scenes of every second of the real-life drama produced by this demanding four-day shoot.
Our exclusive 17-minute behind-the-scenes documentary took place in Rotterdam, The Hague, Scheveningen Beach and Zandvoort. It was packed with iconic Dutch imagery such as windmills and flower fields. And it even featured a cameo appearance from 2018 motocross world champion Jeffery 'The Bullet' Herlings!
The video racked up more than 200,000 views in its first week on the Aston Martin Red Bull Racing YouTube channel. It also drew a huge audience on Red Bull TV.
So while the Dutch Grand Prix was cancelled this year due to Covid-19 lockdown measures, Red Bull NL built huge excitement among a Dutch audience ready to accelerate into 2021. We'll be with them all the way!