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The Heineken Greener Bar

Heineken Greener Bar at Formula E

For the 2021 Heineken® London E-Prix, The Heineken  Company -- together with its global ambassador Nico Rosberg -- prepared something special: The Heineken® Greener Bar. NOMOBO worked with other world-renowned agencies to create a truly spectacular launch for this new sustainable initiative.

Our team was involved from the start line to the chequered flag of showing the concept in its full glory. 

First, we crafted a storyboard that told the full details of The Heineken® Greener Bar in compelling fashion.

Then we scouted the perfect location, defined the creative approach, and assisted with the on-site build in order to present every detail with the attention it deserves. 

And when the action really got started, our team stepped up with a world-class performance -- delivering cinematic magic in a launch film featuring Rosberg and highlighting Heineken’s long-term commitment to sustainability.

As always, our clients loved it. 

 

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