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Sanya - A Beauty to Discover

Sanya, China

Project
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An overthrow of tradition and the repositioning of an aging resort into a vibrant new tropical paradise.

That's what NOMOBO achieved when it was commissioned to deliver a stunning new travel commercial for Sanya, a city on the island of Hainan in southern China. A stunning film was created, using high-end cinematography shot exclusively on the state-of-the-art Arri Mini with Zeiss Master Anamorphic Lenses.

We took control of every stage. From creating the concept and script, through to handling all production and post-production, our filming and storytelling expertise delivered a new vibe for a destination determined to attract China's wealthy youth.

Known for decades for its influx of elderly tourists, Sanya wanted to shake off its old image. New priorities emerged for a resort blessed with the beaches of Bali, the lifestyle of Miami, the nightlife of Ibiza and the shopping of Dubai.

And with most Chinese city marketing still operating in a stale, traditional style, the opportunity was clear. Our work to create a Chinese 'Ibiza of the South' quickly hit the spot – and prosperous millennials are now flocking to this transformed resort.

Rahma Marzak, Creative at NOMOBO, said: "Everywhere we travelled in Hainan, we found breathtaking and beautiful scenery. We were determined to make the most of it!

In a shoot-as-you-go style, we travelled around the island capturing footage with incredible skill and determination. We took risks – from hanging out of the back of a car to sitting on a mountain for hours waiting for our elusive shot – but the end result was worth every second of effort. Looking back now, it's clear our Hainan adventure was a once-in-a-lifetime creative experience!"

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Contact

Meet us at one of our offices, stop by for a coffee and discuss your ideas. Or you can fill in our contactform and we will get back to you as soon as possible.

Amsterdam

Asterweg 20 D1
1031 HN Amsterdam
The Netherlands

+31(0) 20 716 58 00 ams@nomobo.tv
New York

234 East 70th Street, Level 8
New York, NY 10021
USA

+1 (646) 760 2630 nyc@nomobo.tv
 
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