In the heart of San Francisco, Salesforce and NOMOBO took over Moscone Conference Center and downtown San Francisco.



144 hours live broadcast, spanning

multiple timezones. 



From studio capture to stage capture.

280+ VODs

280+ VODs

Over 280 VOD deliverables created.

The highlight of the year - Salesforce Dreamforce!
Over 40,000 people came together to enjoy three days of announcements, keynotes and community building.

Dreamforce 2022

Dreamforce is Salesforce's annual event that brings their global community together for three days of learning, fun, community building and philanthropy.

During the three-day event, NOMOBO provided round-the-clock broadcasting on two different channels, catering to audiences across various time zones.

To ensure seamless coverage, we managed seven distinct broadcasting areas, which included four keynote studios and stage areas. These areas were controlled from four on-site control rooms that we constructed on-site. This did not only incorporate cutting-edge technology but also inclusive features such as ASL - interpreters and closed  captioners, to deliver an all-encompassing viewing experience.

With 40 cameras, as well as strategically placed GoPros, placed in multiple locations to create time-lapses that summarized the sheer size of the corporate amusement park, we captured the corporate highlight event of the year.


The Dreamforce 2022 production unfolded as a comprehensive digital experience, seamlessly transitioning between stages, studios, hosts, and captivating content pieces that NOMOBO created.

As this was an around-the-clock broadcast, unique content tailored to each timezone (EMEA, LATAM, APAC)  was required. In total, NOMOBO created over 500 pieces of content and delivered over 280 VOD deliverables.

Furthermore, we had the privilege of broadcasting live acts by Lenny Kravitz and the Red Hot Chili Peppers. We also had the chance to engage with and interview a number of exceptional individuals:
Al Gore, Alex Honnold, Bono, Jane Goodall, Jennifer Hudson, Karlie Kloss, Simu Liu, Zak Brown and many more.



On- & off-site teams

The convention, reminiscent of an amusement park, featured a wide range of activities. The sheer size of the events necessitated the closure of 'Howard Street' to accommodate the three days of fun and education.

To effectively capture and broadcast a project of this size, NOMOBO deployed a dedicated team of 220 crew members on- and off-site, including round-the-clock support from our headquarters in Amsterdam. This collaborative effort ensured seamless execution and comprehensive coverage throughout the event.




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