Dreamforce

In the heart of San Francisco, Salesforce and NOMOBO has been taking over Moscone Conference Center and downtown San Francisco since 2020.

550 HOURS OF CONTENT

550 HOURS OF CONTENT

550 hours of original content, containing VOD edits and livestreams, spanning multiple timezones. 

MULTI-STAGE CAPTURE

MULTI-STAGE CAPTURE

Two broadcast studio's, five (elevated) breakout session rooms and a massive Dreamfest celebration.

250 VOD's DELIVERED

250 VOD's DELIVERED

Over 250 video-on-demand deliverables created with an unmatched industry edit turnaround time.

One of NOMOBO's highlights of the year - Salesforce Dreamforce conference. Over 40,000 people coming together to enjoy three days of innovation and product announcements, keynotes, learning and community building.

CHALLENGE

Providing a fitting strategy and approach to capture and stream the biggest Salesforce Events and bring them to a global audience on Salesforce Plus. 

Producing 6-8 online experiences per year differing in size and scope that brings TV-show style entertainment, learning content and insights to the online viewers with a cost efficient and sustainable plan, reducing the amount of people onsite.

APPROACH

A fully integrated hybrid production offering combining our remote production approach with utilising the onsite ‘Bridge’ position, where stakeholders and creative leads can coordinate and drive the run-of-show of this massive broadcast exercise.

Taking some of the stress and pressure away from the event space, to create more eye to details. With a strong focus on delivering content fast, to deliver audiences more learning in a timely manner. Utilizing remote camera workflows for the Salesforce today studio, Breakout Capture and remote editing to create a smaller footprint in our onsite Basecamp.

RESULTS

Less people onsite, more hours of content creation. Less set up time, more hours of content creation.

Dreamforce was live broadcasted for 72 hours, delivering 550 of hours of original content and more then 250 VOD deliverables. Break out content up on the platform within less than 24 hours. With over more than a 50% reduction in crew onsite. 

ROI: generating more content, less costs, less environmental impact and more product sales revenue. Where only 3% of the event budget was designated to NOMOBO's operation, it delivered a multiple in return.

This approach showed our ability being agile to change our content and execution approach when needed in the moving era of strategic global events - staying adaptive and scalable.

 

WANT TO KNOW MORE?

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