Highlighting Heineken's longterm commitment to sustainability.
For the 2021 Heineken® London E-Prix, The Heineken Company - together with its global ambassador Nico Rosberg - prepared something special: The Heineken® Greener Bar.
NOMOBO worked with other world-renowned agencies to create a truly spectacular launch for this new sustainable initiative.
Our team was involved from the start line to the checkered flag of presenting the concept in its full glory.
First, we crafted a storyboard that told the full details of The Heineken® Greener Bar in compelling fashion.
Then, we scouted the perfect location, defined the creative approach and assisted with the on-site build in order to present every detail with the attention it deserves.
When the action really got started, our team stepped up with a world-class performance, delivering cinematic magic in a launch film featuring Rosberg and highlighting Heineken’s long-term commitment to sustainability.
As always, we delivered in NOMOBO fashion.