GLOBAL FUNDRAISING WITH DAVID GUETTA: 130M VIEWS AND 2M USD RAISED

Live Streaming

Production

USD Raised

130M

Views Generated

Global Locations

David Guetta led a global fundraising initiative, United at Home, that made its mark in music history.

He performed on 5 global locations:

Miami,
Rock Observation Deck in NYC,
Louvre, Paris,
Burj Al Arab Hotel, Dubai,
Louvre, Abu Dhabi.

NOMOBO created the live stream strategy for all performed DJ sets and managed the project with a combination of in person and remote productions.

‍

Reaching a Global Audience with a Multi Channel Streaming Strategy

Creative Concept Centered Around Fan Engagement

To connect a global audience David Guetta chose famous landmarks that resonate with a diverse set of his fans but excite them all the same.

To be able to reach as many of his fans as possible and engage them in a meaningful way: what's better than actually including them in the stream?!

The creative concept relied on creating a channel for his fans to appear on the actual feed, streamed by millions of people. Creating a truly unique and engaging stream to help millions in need, was a great project to be part of for the NOMOBO Team. All 5 locations required a different set up of cameras and technical teams: we combined in person and remote productions based on location and legal needs. The most emblematic production was the one in Dubai - let's take a closer look at the set up!

Enhancing Brands - In Partnership with Dubai Tourism

After traveling the world to Paris, New York and Miami, it was time to head to the helipad of the Burj Al Arab Hotel,210 meters above Jumeirah Beach in Dubai, where NOMOBO oversaw the 4th location of the tour.

Dubai Tourism also got onboard with the project to collaborate on enhancing the city's image and branding.

A well-considered camera plot was supported by the use of Arri Amira Live cameras & Blackcam Robotic camera support systems, guaranteeing an amazing depth of field and dynamic range across all footage. By using technology and cinematic tools to its full potential - including drones flying directly through spectacular firework displays - we also elevated the performance to a cinematic, unique quality.

From planning, logistics and late-night technical rehearsals through to creative direction, post-production, color grading and multi platform streaming, NOMOBO was trusted to deliver on the biggest stages of the globe and managed to produce shows that raised more than 2 Million USD alongside a legendary DJ.

‍