AMSTERDAM DANCE EVENT: 20+ LOCATIONS IN ONE SPECTACULAR WEEK

Content Capture

Creative Production

20+

Locations Covered

2

Hour Turnaround Time on Social Clips

Amsterdam Dance Event (ADE) is the world’s most influential and educational gathering for the electronic music industry. Across a single week in 2024, more than 500,000 attendees visited 1,000 ADE events spread over 200 locations.

NOMOBO was the event’s official video partner, strategising and developing promo teasers, recap videos, and quick turnaround social media clips that kept the event front of mind with a global online audience.

25 event videos produced in just one week
20+ locations spread across Amsterdam
Two hours edit time for social media success

It’s great to work with a party that has so much experience in content creation.

Mirte Kwantes

Marketing Manager

Fast, Top-Notch Edits to Build a Social Media Buzz

Our team centred its efforts on ADE’s four main locations in Amsterdam’s center. But we also covered masterclasses, talks, concerts, and parties at 20 other locations.

Before the event, ADE provided us with full details of the scheduled program. This enabled us to develop consistently compelling creative concepts, helping to guarantee well-executed video content from the outset.

During production, we immediately returned all footage to NOMOBO HQ. From there, editing was completed in just two hours, providing ADE with a constant source of fresh and timely social media content.

Capturing Attention with Creative Direction and Compelling Storytelling

“I loved the collaboration with Armin van Buuren on this project,” says NOMOBO editor Quinten Vijfvinkel. “We followed him for a half a day across the whole city to get an inside look at an artist’s life.”

Similar collaborations with Tati au Miel, MarLo, and Dutch house artists BELLA also took place. Our editing team carefully considered shot selection and creative approach to ensure all final edits were as brand aligned, interesting, and social-media-friendly as possible.

That approach saw all content shot in 9x16 and placed a strong emphasis on creative movement, first-person views, flash frames, and lens flares.

In total, we produced more than 25 videos for ADE, capturing an eclectic range of interviews, panel discussions, art installations, concerts, and networking events

NOMOBO’s speed, agility, quality, and team effort helped ADE deliver its online targets in style.

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