REACHING 25X MORE CUSTOMERS

Live Streaming

Content Capture

550+

Hours of Original Content

30 Million

Views on the Live Stream Only During the First Days

440+ VODs

Captured, Edited and Delivered On the Same Day.

Salesforce's flagship event, Dreamforce, is one of the biggest physical and online tech conferences in the world.

The event is legendary: 45,000 on-site attendees and three days of innovation with product announcements, keynotes and networking.

NOMOBO was tasked with planning and executing content production and the full-scale live stream on Dreamforce’s dedicated platform Salesforce+.

550+ hours of original content
30 million live-stream views in the first days
440+ VODs captured, edited and delivered in 24 hours

Award-Winning Event Marketing Tool: Salesforce+ Content

TV-Show Style Entertainment and Learning Content for Dedicated Platform Salesforce+

Our team created the live stream and content production strategy for 550+ hours of Dreamforce content.

We provided a fitting strategy to capture and stream one of the biggest tech events to a global audience on Salesforce+.

With an engaging TV-show style production and 200+ NOMOBO team members working onsite in San Francisco and remotely at our Live Center in Amsterdam, we:

Live streamed on two broadcast channels
From two studios, four keynote rooms, 12 AI breakout rooms, six remote breakout rooms, and two theaters

440+ Videos On Demand for Salesforce+

Over three days, we captured and edited 440+ VODs that now live on the Salesforce+ platform, readily available for after-event nurture marketing and year-round content campaigns.

"We can reach 25 times the number of customers through the digital version of Dreamforce than in person."

Erin Oles

Senior VP of Strategic Events at Salesforce

Fueling All Parts of the Funnel with Content Viewing Data

The data gathered on Salesforce+ is invaluable for facilitating targeted marketing and sales campaigns.

The Salesforce team uses viewing data like watch time or quality of viewership to determine the best time to pass leads onto its sales teams for follow-ups and further conversations. This is a unique and crucial way to utilize data in a highly functioning marketing pipeline.

Pushing Boundaries with the NOMOBO x Salesforce Partnership

Erin Oles, senior VP of strategic events at Salesforce, says: “We push boundaries together in this partnership through mutual respect and innovation.”

NOMOBO is honored, year after year, to deliver the live stream and content capture for the world's biggest tech event and support Salesforce in this partnership.