440k+ Views: How Gulfstream’s Hybrid Launch Made Aviation History

When Gulfstream launches a new jet, the aviation industry takes notice. But in 2021, at its Savannah facility, the luxury aircraft company wanted to make double the impact.

The unveiling of its G400 and G800 aircraft had to be a hybrid masterclass, simultaneously captivating thousands of online viewers and 300 in-person attendees.

A condensed runtime of just 45 minutes and strict facility regulations imposed challenges. But our creative team, working closely with Gulfstream and GPJ, stepped up to the task.

A Seamless Hybrid Experience, Engineered for Impact

After months of careful planning, our team executed a tightly produced livestream that kept both in-person and online audiences engaged from start to finish.

Storytelling, composition, and cinematic drama were critical.

The full broadcast was carefully planned and previsualized using Unreal Engine, ensuring client buy-in and a flawless delivery on the night.

A sports-style news desk segment helped to set the stage, building excitement and providing context before the main reveal.

Dynamic camera work was also key.

• A two-man operated drone (pilot and camera operator) provided spectacular aerial footage.
• A remote-controlled Agito camera car and impactful lighting gave an on-the-ground view of the G800 as it was rolled into position.
• In total, 12 angles of cinematic footage revealed the $72.5m Gulfstream G800 jet.

The entire event was streamed live on YouTube and Gulfstream’s website. Our production team was also able to deliver a full highlight video for media distribution within just three hours of the event’s finish.